Why a Food Truck Business Can Perform for You

Mobile Dining Operations Outpace Food Service Competition

Independent, driven entrepreneurs like you are putting their kitchens on wheels and taking to the streets to serve hungry consumers all over the country. That’s partly because the mobile dining concept has carved out a lane of its own in the food service industry.

Conventional fixed location restaurants can’t compare with the low cost of entry, high net revenue potential, and increased flexibility of food truck businesses. An investment in a Masshole Lobster Truck franchise makes sense for buyers like you who are ready for mobility, action and a different experience in life.

Food Truck Industry Facts Pinpoint Opportunity


Food truck businesses generate $1.2 billion annually in the U.S.


Profit margins have outpaced the restaurant industry by more than 7%


No business dominates the fragmented food truck industry


43% of food truck spending comes from 25- to 44-year-olds

preferred dining

More than 60% of millennials prefer food trucks over brick-and-mortar restaurants

Low cost

Cost of starting a food truck business is 10 times lower compared to opening a brick-and-mortar restaurant

Bring Our Brand to Your Community

This business is the opportunity to satisfy the cravings of hungry folks all over town with your own Masshole Lobster Truck franchise. You can get started in a protected territory that fits your personal and professional needs and help expand a brand that’s on a roll.

Bring us your business ideas for a Southwest territory. We’re open to new possibilities for our brand.

Order Up Big Changes in Your Destiny with a Food Truck

Learn more about us

Find the independence and freedom you’ve always wanted in life with a Masshole Lobster Truck franchise. Get started on your new career path.

When you invest in our food truck business you can take your career in a new direction. It’s an opportunity to stand apart from the competition with a sell-out menu that keeps fans coming back for more.